Brand Assets

Download the Tracer brand elements for usage

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Brand Guidelines

To ensure correct usage of the Tracer brand, please use the following Logos, Colors, Support Graphics and Typography.

Primary Logo

The Primary logo is the preferred logo to use when representing Tracer

White

SVG PNG

Blue

SVG PNG

Black

SVG PNG

Primary Logo Stacked

This logo should only be used when space doesn’t permit using the Primary Logo or for usage in a square format

White

SVG PNG

Blue

SVG PNG

Black

SVG PNG

Logomark

Usage of the Logomark is limited, where possible please use in conjunction with the Primary Logos

White

SVG PNG

Blue

SVG PNG

Black

SVG PNG

Tracer DAO

Please use this logo when refering to the Tracer DAO

White

SVG PNG

Blue

SVG PNG

Black

SVG PNG

Colors

To ensure correct Tracer is represented correctly please ensure use of colors is consistent

Primary Blue

Primary Cyan

Primary Navy

Secondary Light Blue

Secondary Mid Blue

Secondary Pink

Secondary Purple

Support Graphics

Please use the support graphics when creating material for Tracer

Mesh Background Horizontal

PNG

Mesh Background Vertical

PNG

Mesh Background Full

PNG

Square Isometric Tile

PNG

Circular Isometric Tile

PNG

Typography

For consistency please ensure correct typography is being used.

Leveraged exposure. No margins. No liquidations. A new derivative primitive.